Richard GOLDRICHReal Estate Agent - La Rosa Realty, llc.My Services don't cost you any more than if you performed them yourself.
Cell: 863-660-4567 Fax:
La Rosa Realty

            Your Key to Real Estate Success!


Welcome to my website. I am dedicated to providing my customers with the finest service available, and hope I can help you buy or sell real estate.

I pride myself on being an expert in bringing home buyers and home sellers together throughout the Lakeland and Winter Haven area. With 10 years of experience in real estate sales, no one knows our area better!




                        Buying and Selling Tips


Understanding Real Estate

Owning a home is critical to your financial stability and wealth building. It's a lifestyle choice. It enables you to choose where and how you live for the rest of your life.

Real estate goes up and down in cycles....After you buy, enjoy your home and watch the market, sell and move up when you want to. Homeownership builds wealth in two ways: through the "forced savings" of paying down a mortgage, and through appreciation -- the rise in the home's value over time. The earlier you get in the game, the quicker you can get that appreciation working for you!


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As a buyer, it usually costs nothing to hire a real estate professional to help you find and purchase a home--your Realtor will likely get a portion of the commission the seller pays to his Realtor. Pick an agent with experience that works in the neighborhoods you're interested in. Listen to your agent, but make your own decision. more...


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Home Sellers

Allow me to list your home for a quick sale. As real estate specialist with 10 years experience, I know what it takes to sell your home. I bring expert knowledge, valuable experience blended with the latest technology, a well-defined marketing plan, a cohesive network, energy, enthusiasm and the excitement of a job well done. more...


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Lakeland Florida

Lakeland Fl has homes for sale in different types of communities; from a retirement community to an active urban community, or even a community for families with growing children. There are also communities to suit different types of needs and tastes such as gated communities, golf communities, subdivisions, and even rural communities for those who prefer a more secluded environment.

With almost 74 miles of land, Lakeland is the biggest city in Polk County. The population reached 94,000 as of July 2009 and is still growing. Lakeland is conveniently situated in between Tampa and Orlando, FL and provides commuters easy access to the Interstate. Lakeland offers accessibility to airports, sporting venues and the famous white sand beaches of Florida.

Lakeland has 38 natural lakes. Residents could enjoy an afternoon of boating or fishing in popular lakes like Hollingsworth, Lake Mirror, Lake Morton and Lake Wire, which are found near Downtown Lakeland. Residents could have the best of both big city life and cozy small town feel here in Lakeland, FL.



      My Services don't cost you any more than if you performed them yourself.


My Searches
Listing information is provided for consumer personal, non-commercial use, solely to identify potential properties for potential purchase; all other use is strictly prohibited and may violate relevant federal and state law.